PPC - Meta & Google
Outbound fills the top of funnel. PPC captures the bottom-funnel intent you're creating.
Your Autopilot outreach is warming the market and you want to capture the branded and intent searches it's driving. Outbound and paid work better together.
The outbound + paid flywheel
Autopilot creates brand awareness via cold email. Prospects who don't reply immediately still remember your name. When they Google your service category a week later, they see your ad. When they search your brand name, they find your retargeting campaign.
PPC doesn't replace outbound - it captures the intent your outbound creates.
What's included
PPC FAQ
Is ad spend included?
No. The $750/mo is the management fee. Ad spend is separate and paid directly to Google/Meta by you. We recommend starting with $500-$1,500/mo in ad spend per channel.
Can I run just one channel?
Yes. Google only, or Meta only, is $750/mo. Both channels is $1,500/mo management.
Do I need a landing page before starting?
We can work with your existing site. But if you want a dedicated landing page optimized for paid traffic, add the Web & SEO service.
What's the minimum ad spend for results?
B2B Google campaigns need at least $1,000/mo in spend to generate statistically meaningful data. Meta can work at $500/mo for brand awareness and retargeting.
Ready to add PPC - Meta & Google?
Already on Autopilot? Contact us to bolt this on. Starting from scratch? Start on Autopilot first.